Optimizing content and overall visibility is a challenge faced by most small businesses that run a website today. This is mainly because they do not have the insider knowledge to stay on top. We are a digital marketing company in Pune handling various internet marketing issues every day which includes:

It is quite surprising to see how many businesses have no understanding of what SEO actually means and also how to approach it. This article provides you the mantra for increasing your website’s online visibility.

 In the vast sea of websites that ranges from media, e-commerce and informational websites to blogs and wikis, when it comes to search engine optimization it is often seen that most site owners use only a basic approach. All they do is submit their site to more than 200 search engines and boost these with some keywords and domains that may be related to the corresponding website. Some companies even visit blogs and forums which are related or not related and start fishing for links to increase their visibility unaware of the consequences. They end up making random, non-intelligent forum comments and submit links back to their site.

What do these companies do to increase visibility online? Well, simple they will purchase a marketing book and apply all the techniques and sit back, hoping that something will happen. This is often done by an IT person who has been told to optimize the company website, which is neither part of their daily routine or knowledge space.

What should actually be done? Instead of including these slapdash and futile attempts all you require is a strong, long-term commitment to SEO as it is very important to always stay on top of the search engines and their ever-changing, underlying landscape.

The one to optimize for is Google, the top search engine. It handles over 50 percent of search traffic and utilizes more than 100 algorithms to track and manage the following:

All the content that is gathered from spidering search-friendly sites gets stored into “index” which are huge databases on a powerful grid of network computers.

All of the above mentioned elements are weighed by Google into an overall score. If you have optimized well in all areas and have reviewed your competition and their strategy, you will end up with a good rank well for fairly competitive key terms. It is very important to that the more competitive your term is, the longer it will take to get on top but you will eventually and successfully get there.

How to Increase Visibility Online?

Do you need to reach the top? Here’s a 10-step plan called a “must do” SEO list offered by Technooyster one of the best digital marketing agency Pune which will help to improve your site visibility and also increase search-friendliness. The first five steps mainly focus on your website’s HTML code, while the latter five are more abstract.

  1. Title tag

Description: <title>SEO Company In Pune – Technooyster.com</title>

  1. Meta tags
  1. Header Tags
  1. Body
  1. Linking
  1. Domains

Always use keywords in an easy-to-remember domain. Google recognizes domains that have been around and establishes credibility. You can also avoid the Google Sandbox where you don’t show up potentially in the index for months.

  1. Always Users first next search engine
  1. Research of Keyword
  1. Keep Track of your Competitors
  1. Keep Calm and Be Relaxed

One needs to keep in mind that internet or search marketing is multi-faceted. The traditional marketing teachers would advise to build a more comprehensive plan for marketing. But keeping in mind the current internet scenario we suggest that you incorporate the following which will surely help you to create a buzz around your products and services

It is very clear and apparent that if search engine optimization is applied correctly it will lead to the creation of better visibility online. Although it is just one part of your overall marketing strategy you can contact us for helping you succeed in this regard.

 Technooyster is considered to be an authority on the subject of search engine optimization having many years of experience in developing websites and marketing solutions for various companies in Pune. For any further queries you can contact our qualified SEO experts and have a clearer picture about both SEO and search marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *