5 Reasons Why You Must Optimize Your Website for Mobile Devices
Cell phones or mobile phones have become an integral part of our lives. Can you imagine your life without a cell phone? Right from setting an alarm, booking a cab, finding a restaurant to eat at, booking tickets for movies, etc, a cell phone can practically do everything for you. Moreover, as cell phones are now becoming cheaper, the demand and the number of cell phone users has grown exponentially worldwide. As the number of cell phone users continues to grow each day, with it, the need to create mobile-friendly websites has also become important. A mobile optimized website is an absolute must in the current competitive scenario and extremely important to increase brand awareness, conversions, engagement and most importantly, your business.
Technooyster is a leading digital marketing agency in Pune that offers a diverse range of digital marketing services such as mobile optimization, website optimization, search engine optimization, social media optimization, content marketing, etc. Understanding the growing demand for mobile-optimized websites, our team of experienced and dynamic developers creates some of the most engaging and enthralling websites.
There are several important reasons why you should mobile optimization for your website is important. Let’s understand why we are stressing on mobile-optimized websites.
1. A High Number of Mobile Users
After waking up in the morning, the first thing most of us do is check our cell phones. It clearly indicates how important mobile phones have become for us. At present, there are billions of mobile users worldwide and the numbers are rising each day! Hence, creating a mobile-optimized website has become such an important aspect of a business. Moreover, creating a mobile-friendly website is highly essential to gain a competitive edge over your competitors. Most importantly, studies have revealed that online activity from a cell phone is on the rise and the trend is set to continue.
2. The Behaviour of a Mobile User is Different
If you compare the user behavior of a desktop user and a mobile user, you will notice a huge difference. The goal or the objective of a mobile user is different compared to a desktop user. A mobile user wants information quickly and does not want to spend a lot of time looking for it. It is important to mobile optimize your website to ensure a good user experience. Hence, optimizing your website to cater to the requirements of a mobile user is highly important in the current competitive landscape.
3. Enhanced Brand Engagement
A well-optimized mobile website will offer you a competitive edge over your competitors. Moreover, an optimized website increases brand engagement as users tend to engage with your brand. Moreover, as mobile phones can be carried around anywhere, your users can engage with your brand from anywhere at any given time. It is essential to understand that if the user experience on your mobile website is satisfactory, they are likely to visit your website on a desktop as well. However, if your website is slow and fails to offer a good user experience, there are very slim chances they will visit your site again.
4. Improved Conversion Rates
According to research, a desktop website is highly ineffective in converting visitors to buyers. There are several reasons for doing so such as the call to action is not stable, many links are hard to click, and also the contact pages are hidden in different menus. In a nutshell, a user is highly unsatisfied with the whole experience. Moreover, trends have suggested that mobile users have very less patience compared to desktop users and according to research, one-third mobile users fail to complete a transaction if the site is not optimized for a mobile.
5. High Website Traffic
As the number of cell phone users have grown exponentially in recent years, it is safe to say that a high amount of traffic is generated through mobile phones. Mobile searches accounted for more than 50 percent of the total search queries and the number is increasing as you read this sentence. Moreover, more than half of the overall web traffic is generated from mobile devices instead of a desktop. Hence, as mobile devices generate a significant amount of traffic, it is essential to have a well optimized mobile site. A mobile responsive website not only increases the overall traffic but also generates leads.
In the current scenario, a mobile-friendly website is an absolute must for any type of business. As consumer behavior is evolving each day, the need to develop a highly efficient mobile-optimized website is essential.