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How To Boost Search Engine Rankings of Website

 In Digital Marketing, PPC, SEO

Launching your own online business can be very exciting as well as challenging. You might think creating a webpage with basic information and product display is enough to attract potential customers but you might be missing the most important aspect, how do customers find your website?
With 93% of online experiences beginning with a search engine and 75% of users never going beyond the first page of results, creating an SEO friendly website has become important and relevant more than ever.
Here are a few factors helping you boost search engine rankings of your webpage.

1. Create a link building strategy:

Backlinks are the most important factor determining your site’s search ranking. Start your link-building strategy as early as possible because it can take months for Google to update your ranking and for you to reap the benefits of your link-building efforts.
As with most things in life, aim for quality over quantity. A single link from a well-known authoritative site goes much further in boosting your SEO rankings than getting hundreds of links from smaller unknown websites.

2. Identify your target keywords:

Your keyword research will determine whether or not your search optimization effort will be a success or a failure. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up or even keywords that aren’t “buyer” keywords and just send useless traffic to the website. It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer.

3. Develop your content strategy:

You should have a blog on your website. This allows you to constantly add new content to your website. The search engines love websites that are constantly updated with fresh content. In their eyes, a website that is constantly updated provides more value to the end user.
Every new blog post that you publish gives you an opportunity to spread it through social media, which helps to drive more traffic back to your site. Use your blog as a way to connect with your audience.

4. Optimize on-site elements across your site:

While title tags are still important for SEO purposes, meta descriptions have lost their influence in the ranking algorithm. Meta descriptions do, however, provide a perfect place to put some marketing talent to use, through the creation compelling copy that attracts clicks from the search-results page.
Title tags and meta descriptions should be present on each page of your site and should be relevant and optimized. Too short or too long titles and descriptions can harm SEO efforts, so it’s best to conduct an audit of your site to identify any large-scale issues with these elements.

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