7 Essential Services That Form A Truly Complete Online Marketing Solution
Online marketing is the umbrella that shelters multiple services of marketing, each with distinct strategies and purposes. These online services and strategies have dramatically evolved over the past few years, with some proving to be more crucial than ever. But again, every business owner must understand a “truly complete online marketing plan” is not a rigid set of tools and strategies, and it varies from business to business. Based on the desired goals, be it service-based or product-based, this digital marketing plan needs to be customized with varying emphasis and investment on profitable strategies.
And much before doing so, you must also be aware of all the possible marketing strategies that are utilized today and the impact they’ll create for your specific product or services. Every strategy helps you engage with your audiences and customers in their unique way. So whether you wish to gain more clients or create a stellar brand image, here are the essential marketing strategies that can help you achieve those online goals:
Search Engine Optimization (SEO):
This is the oldest, or to better phrase it, the first of the few online marketing strategies that search engines recognize for ranking web pages. It basically means optimizing various aspects of a web page to be considered valid, relevant, and useful by the ranking algorithms used by different search engines.
Here, your page title, metadata, content, size, and other such web page factors are curated to target the right search words and respective audiences. There’s something called off-page SEO, which focuses on linking other webpages and contents to a particular page.
Some of its old methods may not be helpful today, but they are still considered an efficient strategy to improve page ranks for more organic traffic.
Search Engine Marketing (SEM):
SEM is another strategy which many of us confuse with SEO. Search engine marketing specifically focuses on paid advertising plans provide by search engines.
These paid advertisements of yours will appear only when a user searches for keywords that you bid on. This way, even if you aren’t ranked first on the search engine results page (SERP), your ads will be placed on top of other organic results, generating more paid traffic.
This strategy works great for eCommerce stores and service providers looking for a niche clientele.
Social Media Optimization (SMO):
Having Facebook, Twitter, or LinkedIn accounts isn’t enough for establishing a robust online presence. If you wish to get more new users to visit your profiles, you need to optimize your social media content, which includes every type of content, to target your niche audience.
You’ll also have to make your content intriguing enough for your visitors to take action, i.e., click a button, or visit a link.
This may sound simple, but is a long and painstaking process that requires exhaustive market analysis and audience research for efficient implementation. But when done right, it can boost your product and service sales.
Pay-Per-Click (PPC) Advertising:
Ad marketing was never as easier as PPC advertising, and it was a game-changer for e-commerce stores trying to sell products and big brands that were trying to strengthen their influence.
Search engines like Google use highly advanced algorithms and techniques to analyze which user is more likely to buy or look at your specific product or service, and displays your advertisement posts on various ad sections present on websites that the user visits.
PPC ads have proven to provide exceptional returns if your ad design and targeting strategies are spot-on.
Content is key, king, boss, and every other metaphor that describes the crucial part of any system. Content comprises written text, images, videos, statistical data.
You must understand that no matter what strategies you use, the end viewer of your content is human. If your content isn’t engaging and emotional enough to grab a person’s attention, your content isn’t serving any purpose.
Creating and putting out content that is data-driven, authentic, and concise to content marketing, and almost always requires professional help from SEO writers for blogs, articles, product and service descriptions, etc.
Emails are never getting old and will always play a crucial role in maintaining a loyal consumer base. Marketing via emails is an art that is understated most of the time, and yet many brands have gained massive traffic and loyal customers over the years using this simple process.
With the right content and a mailing list of your target audiences, you can build a community that believes and promotes your brand. There are several tools for broadcasting emails to a sizable audience and analyzing the consequent results.
Online Reputation Management:
Online Reputation is how people perceive your brand and what they think about your products and services. Maintaining this reputation is more of a strategic process that requires sharp attention to what your audiences say about you online, and prompt suited response to reassure your brand image in their minds.
Brands that are prudent and aim to retain their clients and consumers for the long term always keep an eye on the reviews, feedbacks, and mentions made about them, anywhere on the internet. Ensuring that you react to their inputs proves that you value your consumer’s word and establishes a potentially life-long virtual relationship.
There are other up-and-coming strategies that are being used by some prudent web marketing agencies in Pune, and Technooyster is topping that list long-time. We’ve provided all the above-mentioned services for a long time now, and are focusing on developing new strategies unique to our digital marketing company in Pune. We can help you create and execute a customized online marketing plan that efficiently uses all services to cater to your business.
Is it too much jargon? Don’t worry, just reach out to our marketing experts who can help you understand all of it and even let you in on how we do it at our SEO agency in Pune.