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5 Digital Strategies for Manufacturing Companies to Drive Business Growth

 In Content Marketing, Digital Marketing, SEO, social Media Marketing

Marketing strategies for manufacturers or distributors should be very different from those of B2C organization. The only aim of marketing is to reach other businesses and convince them to carry your products. If you fail to do so, your marketing plan has failed miserably. 


Our digital marketing agency in Pune offers modern, reliable, and cost-effective strategies will help you use the Internet to reach more companies and grow your business revenue. In this blog, we have listed down some manufacturing marketing strategies to boost your business and reach more potential buyers worldwide. 


Before reading the blog further, if you want to speak with our digital marketing specialist, feel free to get in touch with us.


Why is online marketing important for Manufacturers and Distributors?

In the past, you might have received phone calls for more business through local advertisements, brochures, print mailers, or even cold calls. But, with time, you might have noticed that the sales methods are no longer that effective. 


With the introduction of the Internet, retailers have realized it is convenient to go online and research potential distributors and expand their business. People can read reviews, customer feedback, and see detailed photos of infrastructure & facility in a matter of second.


Above all, the cost of online marketing is comparatively low. You can be experimental with different strategies with little or no financial risks. The strategy we will discuss here is all about testing and observing what works/fail for your business.


Marketing strategies for manufacturers and distributors

  1. Website Optimization: The first step to marketing strategy is to ensure that your website is easily found online. It is possible when the best SEO services company in Pune guides you. The experts will implement several website improvement methods to make your website show up and rank highly when someone searches your business in any search engine. Also, your website should be responsive and mobile-friendly.
  2. Pay-Per-Click Advertising: PPC (Pay-Per-Click) is a modern advertising method that refers to the placement of small ads along the top or side of any search engine results. PPC ads are inexpensive and give very high returns on investment. Our social media marketing company in Pune will ensure the PPC ads provide enormous benefits to your brand.
  3. Create Engaging Content: Real, engaging, and influencing content will take you a long way in the business. Content speaks volume about your business and brand. Therefore, ensure you hire the best content marketing company in Pune. When retailers visit your website, they search for photos, content, video, and in-depth information related to your products and services. To attract more potential customers, create engaging content and ensure that it ranks in top searches.
  4. Create your social media profiles: The B2B organizations are slow to adopt social media marketing, but as an expert in social media marketing, we recommend manufacturers to integrate social media to engage potential clients online. Facebook, Twitter, and LinkedIn allow manufacturers and distributors to create meaningful connections, share product photos, level up the competition, and create brand ambassadors. 
  5. Help your potential customers reach you out: This tip might seem obvious to you but, if you look carefully to your website, you will understand how many proverbial hoops a potential customer has to go through to send you an email. Place your phone number somewhere noticeable on your website or redirect your customer to a simple form to request a quote instead of filling up ten to twelve forms. 

Creating a marketing strategy can be tricky for a manufacturer or distributor. Every business’s needs are unique, and every method should perfectly rip profit out of business. Allow us to help you. Technooyster Pvt Ltd has decades of experience as expert digital marketers. Our updated market knowledge, access to the latest marketing tools, and expertise will give you a customized quote that helps your manufacturing business grow. 

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